2024届高考英语二轮复习热点限时训练：完形填空系列10
完形填空系列10
Everyone in business has been told that success is all about attracting and retaining(留住) customers. It sounds simple and achievable. But,
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, words of wisdom are soon forgotten. Once companies have attracted customers they often
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the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers
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become carried away. They forget what they regard as the boring side of business---
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that the customer remains a customer.
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to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the
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company loses between 10 and 30 percent of its customers every year. In constantly changing
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, this is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.
Only now are organizations beginning to wake up to these lost opportunities and calculate the
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implications.
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the number of customers a company loses can make a big
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in its performance. Research in the US found that a five percent decrease in the number of defecting(流失的) customers led to
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increases of between 25 and 85 percent.
In the US, Domino’s Pizza estimates that a regular customer is
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more than five thousand dollars over ten years. A customer who receives a poor quality product or
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on their first visit and
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never returns, is losing the company thousands of dollars in
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profits (more if you consider how many people they are likely to tell about their bad experience).
The logic behind cultivating customer
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is impossible to deny. “In practice most companies’ marketing effort is focused on getting customers, with little attention paid to
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them”, says Adrian Payne of Cornfield University’s School of Management. “Research suggests that there is a close relationship between retaining customers and making profits.
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customers tend to buy more, are predictable and usually cost less to service than new customers. Furthermore, they tend to be less price
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, and may provide free word-of-mouth advertising. Retaining customers also makes it
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for competitors to enter a market or increase their share of a market.”
1．A. in particular B. in reality C. at least
D. first of all
2．A. emphasize
B. doubt
C. overlook
D. believe
3．A. tend to
B. contribute to C. appeal to
D. devote to
4．A. denying
B. ensuring
C. arguing
D. proving
5．A. Moving
B. Hoping
C. Starting
D. Failing
6．A. average
B. ordinary
C. normal
D. usual
7．A. markets
B. tastes
C. prices
D. expenses
8．A. cultural
B. social
C. financial
D. economical
9．A. Cutting up
B. Cutting through C. Cutting in
D. Cutting down
10．A. promise
B. plan
C. mistake
D. difference
11．A. cost
B. opportunity
C. profit
D. budget
12．A. worthy
B. worth
C. value
D. price
13．A. service
B. delivery
C. order
D. promotion
14．A. as a result
B. on the whole C. in conclusion
D. on the contrary
15．A. huge
B. potential
C. extra
D. reasonable
16．A. beliefs
B. loyalty
C. interest
D. habits
17．A. altering
B. understanding C. keeping
D. attracting
18．A. Established
B. Assumed
C. Respected
D. Unexpected
19．A. Sensitive
B. friendly
C. flexible
D. agreeable
20．A. unfair
B. convenient
C. difficult
D. essential
【答案】
1．B
2．C
3．A
4．B
5．D
6．A
7．A
8．C
9．D
10．D
11．C
12．B
13．A
14．A
15．B
16．B
17．C
18．A
19．A
20．C
【解析】文章讲述了很多公司把很多精力放在了吸引顾客的方面却很少去关注如何留住老客户。文章讲述了留住老客户的重要性。
1．B 短语辨析。A尤其；B实际上；C至少；D首先；这里是指事实上，明智的话经常被忘记。
2．C 代词辨析。这里是指这家公司忽视了另外一方面。
3．A 上下文串联。管理者往往会变得忘乎所以
4．B 上下文串联。这里是指他们忘记了要保证顾客还是顾客。
5．D 上下文串联。这里是指不能留住顾客和吸引顾客会让公司失去很多。
6．A 形容词辨析。这里是指每个公司评价每年损失百分之10-30的顾客。
7．A 名词辨析。这里是指在不断变化的市场上，这是常有的事情。
8．C 形容词辨析。只有现在组织开始唤醒那些失去的机会，并计算出影响
9．D 上下文串联。一个公司失去的客户数量的减少
10．D 固定词组。Make a difference产生影响。解析同上。
11．C 名词辨析。在美国的研究发现人数减少5%(流失的)客户至25至85%的升幅。
一个普通的客户是价值5000美元以上的超过十年
一位顾客接收质量差的产品或服务
14．A 上下文串联。解析同上、
15．B 形容词辨析。是指这样会让公司损失潜在的利润。
16．B培养顾客背后的逻辑是无法否认的
18．A 上下文串联。已经留住的顾客倾向于购买更多的，是可以预见的成本通常低于新客户提供服务
19．A 这里指这部分顾客对于价格并不敏感。
20．C 上下文串联。这里是指留住顾客让竞争对手很难进入你的市场。
I tend to accept any idea put forward by experts on TV. One day, a sociologist(社会学家) proposed that the
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society has been consuming modern humans little by little. For fear that I would become a victim of the consumer society, I
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hurried to a bicycle shop in my neighborhood.
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the shopkeeper Mr. Johnson was selling me the bicycle, he said, “This is the best thing you
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have done. Life has become hopelessly
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. A bicycle is simple, and it brings to you
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things: fresh air, sunshine and exercise.” I agreed. Happy as a child, I got on the bicycle and headed out onto the streets. After some time, I
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at the other end of the town. I was
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that this simple vehicle could let me
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long distances in a fairly short time. But how
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did I really go?
Since I hated to be
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, I went back to Mr. Johnson and asked him to
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an odometer (里程表) on my bicycle. He agreed, but
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, “An odometer without a speedometer (速度计) is like a
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without a knife.” I admitted he was right and in a few minutes, the two devices (装置) were
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to the handlebars of my bicycle. “What about a horn?” he then asked. “Look, this horn is no larger than a matchbox and has many
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.” Attracted by these functions, I bought the horn.
“You can’t leave the back part
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,” noted Mr. Johnson. He fixed a metal box with buttons
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the seat, and said, “Is there anything better than this oven(烤箱) when you feel
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on your way? I can give you a special discount.” I was not strong enough to
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the offer.
“I congratulate you once more; this is the best thing you could have done,” said Mr. Johnson in the end.
21．A. adult B. human C. consumer
D. bachelor
22．A. eventually B. immediately C. reluctantly
D. gratefully
23．A. Although B. Because C. As
D. Unless
24．A. would B. should C. must
D. could
25．A. boring B. complicated C. stressful
D. tough
26．A. natural B. mysterious C. complex
D. unique
27．A. gave up B. broke down C. calmed down
D. ended up
28．A. amazed B. amused C. confused
D. concerned
29．A. march B. drive C. cover
D. measure
30．A. far B. long C. fast
D. deep
31．A. unreliable B. impractical C. unprepared
D. inaccurate
32．A. fix B. check C. repair
D. lay
33．A. swore B. added C. replied
D. concluded
34．A. pencil B. fork C. box
D. cake
35．A. distributed B. converted C. applied
D. attached
36．A. shapes B. sizes C. functions
D. models
37．A. loose B. blank C. bare
D. incomplete
38． A. beside B. before C. below
D. behind
39．A. sick B. hungry C. hot
D. thirsty
40．A. consider B. withdraw C. make
D. resist
【答案】
21．C
22．B
23．C
24．D
25．B
26．A
27．D
28．A
29．C
30．A
31．D
32．A
33．B
34．B
35．D
36．C
37．C
38．D
39．B
40．D
【解析】本文为记叙文，讲述了我接受了社会学家在电视节目中提出的消费观点，担心成为现代消费社会的受害者，便去邻家商店买了自行车。老板推荐了自行车上的多种装置，甚至烤炉，我无法拒绝，一一购买。实际上我仍然是现代消费社会的受害者。
C【命题立意】考查名词辨析。难度中等。
【解题思路】根据本句中的“consuming”和下句中的“consumer society”可知，答案为C。“consumer society”意为“消费社会”。A项意为“成人”，B项意为“人类”，D项意为“单身”，都与语境和文章主题不符。
B【命题立意】考查副词辨析。难度中等。
【解题思路】根据本句中的“hurried”，结合语境可知，我立即赶到邻家的自行车商店，B项意为“立即”，符合语境；A项意为“最后，终于”，C项意为“不情愿地”，D项意为“感激地”，都与语境不符。
C【命题立意】考查连词辨析。难度中等。
【解题思路】根据语境可知，当老板在卖自行车给我的时候说……，C项意为“当……时候”，符合句意，故C项正确。A项意为“尽管”，B项意为“因为”，D项意为“除非”，都与句意不符。
D【命题立意】考查情态动词辨析。难度中等。
【解题思路】根据语境可知，该句意为：这是你所能做到的最好的事。could have done意为“能够做到的……”，与语境相符，故D项正确。A项意为“愿意”，B项意为“应当”，C项意为“必须”，都与语境不符。
B【命题立意】考查形容词辨析。难度中等。
【解题思路】根据下句中的“A bicycle is simple…”，结合语境可知，该句意在表达：生活是很复杂的，而自行车是简单的。B项意为“复杂的”，符合句意；A项意为“令人厌烦的”，C项意为“有压力的”，D项意为“艰苦的”，都与语境不符。
A【命题立意】考查形容词辨析。难度中等。
【解题思路】根据本句中的“fresh air, sunshine and exercise”可知，这些都是“自然的”，A项意为“自然的”，符合句意；B项意为“神秘的”，C项意为“复杂的”，D项意为“独一无二的”，都与语境不符。
D【命题立意】考查动词短语辨析。难度中等。
【解题思路】该句意为：一段时间之后，我抵达小镇的另一头。D项意为“以……而告终，结束”，符合句意。A项意为“放弃”，B项意为“抛锚”，C项意为“平静下来”，都与语意不符。
A【命题立意】考查形容词辨析。难度中等。
【解题思路】根据语境可知，对于这中简单工具的作用，我感到很惊奇。A项意为“惊奇的”，B项意为“愉快的”，C项意为“困惑的，不解的”，D项意为“关注的”，都与语意不符。
C【命题立意】考查动词辨析。难度中等。
【解题思路】根据语境可知，该句意为：……这种简单的工具在如此之短的时间内能够让我经过如此长的路程……，cover long distances 意为“经过漫长的路程”，故C项正确。A项意为“行军”，B项意为“驾驶”，D项意为“测量”，都与语境不符。
A【命题立意】考查形容词辨析。难度中等。
【解题思路】根据第二段第一句中“ an odometer”可知，我安装了里程表，是想知道我实际上行了多远，A项意为“远的”，符合句意，故A项正确。B项意为“长的”，C项意为“快的”，D项意为“深的”，都与语意不符。
D【命题立意】考查形容词辨析。难度中等。
